IRE Gold Corporate Partner Calderys has unveiled its new corporate brand platform composed of the group’s purpose and values. This follows the company’s change in ownership at the beginning of 2023 and the subsequent combination with HarbisonWalker International, now ‘HWI – a member of Calderys’. The new brand platform emphasises what impact the group seeks to make on the world and how.

With the terminology: “We are the vital partner of all high temperature industries. We support them building a better world through sustainable solutions,” Calderys is placing sustainability and innovation at the heart of its business. This purpose reflects the critical roles of refractories in the world, the long-lasting relationships the group has built with its customer base over the past 150 years, and the part the company intends to play to make a positive impact through its solutions.

The brand platform also emphasises, through a new signature, the heritage of the group which dates back to the 19th century and has been nourished since then with an unwavering quest for excellence with the strapline: Forged in legacy. Fueled by excellence.

Michel Cornelissen, president and CEO of Calderys said: “As a world leader in high temperature solutions and a history that spans over more than 150 years, Calderys Group has a pivotal role to play in ensuring that companies – from small-scale entrepreneurs to global industry leaders – are equipped to meet the demands of tomorrow, and in pushing the boundaries of innovation and excellence in our sector. This new brand platform marks an exciting new step in HWI integration into the Calderys Group as we continue to build unity throughout our organisation. It is also the affirmation of a renewed ambition that will position us for future growth”.

In January 2023, Calderys became a standalone company, launching at the same time a brand-new visual identity and revised logo. In February, the integration of HWI into Calderys was announced and HWI became a member of Calderys and the brand for the Americas region of the group. Soon after, HWI introduced a new visual identity reflecting its refractories leadership and global stature as a member of Calderys Group.

“The new brand platform for the combined organisation cements our many similarities and is the common ground on which we will build our organisation moving forward and bring it to the next level,” concludes Michel Cornelissen. www.calderys.com
 
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